In electronics retail, sales are most often lost when customers do not receive the right product guidance, cannot compare similar models, miss key accessories or abandon the purchase when the selected model is unavailable in-store. Because purchases often depend on technical comparison and compatibility, missed guidance directly reduces conversion and basket value.
cWatch
How cWatch solves it
Using voice communication, the customer describes the need to the virtual advisor: screen size, usage and budget. Within seconds, the screen displays a clear recommendation: OLED vs QLED, 120 Hz vs 60 Hz, recommended models, price range and product locations.
AI Assistant
Business benefit
Advisory that drives conversion and secures the sale.
How cWatch solves it
Once the laptop is selected, the virtual advisor immediately recommends complementary products: wireless mouse, laptop bag, docking station and antivirus software.
AI Assistant
Business benefit
Higher basket value through accessory attachment sales.
How cWatch solves it
The associate requests specialist support directly from the wrist device and receives either immediate guidance or on-floor assistance from the right category expert.
Employee
Employee
Business benefit
Standardized advisory quality across all stores that reduces missed sales and improves conversion.
How cWatch solves it
At the pickup point, the customer enters the order number on the screen. The assigned associate receives the request instantly on their wrist device and prepares the handover, while the customer sees who is handling the order and the estimated pickup time.
Customer
Employee
Business benefit
Faster omnichannel fulfillment and better customer experience.
How cWatch solves it
The customer checks the product on the virtual advisor and sees that it is not available in-store, but can be delivered home the next day. The customer scans the QR code, enters delivery details and completes the order on the spot with payment on delivery.
AI Assistant
Business benefit
Recovery of 20–40% of otherwise lost sales from out-of-stock situations.
Results
What electronics retailers are seeing right now with cWatch
+3-8%
conversion uplift
+5-12%
basket value uplift
20-40%
recovery of lost out-of-stock sales
