In DIY & garden retail, sales are most often lost when customers cannot quickly find the right product, get project advice, compare options or complete the purchase when the product is out of stock. Because most purchases are project-driven, missed guidance often leads to incomplete baskets, abandoned purchases and lower repeat visits.
cWatch
How cWatch solves it
Through voice communication with the cWatch virtual advisor, the customer asks where the product is located. Within seconds, the screen displays the exact aisle, shelf location and current price, then guides the customer step by step to the product location.
AI Assistant
Business benefit
Faster product discovery, shorter path to purchase and fewer abandoned purchases caused by store complexity.
How cWatch solves it
Using voice communication, the customer describes the project to the virtual advisor: room type, wall size and budget. Within seconds, the screen displays a clear recommendation: paint suitable for humid rooms, required number of litres, roller, tray and masking tape, estimated total basket value and product locations.
AI Assistant
Business benefit
Advisory that drives conversion, secures the sale and increases basket value.
How cWatch solves it
Using voice communication, the customer asks the virtual advisor to compare the available paint options and within seconds receives a side-by-side comparison on screen: matt vs satin finish, moisture resistance, price per bucket and estimated total project cost.
AI Assistant
Business benefit
Higher conversion and basket uplift through confident, higher-value product selection.
How cWatch solves it
At the wood cutting station, the customer requests assistance via the cWatch call point. The assigned associate receives the alert instantly on the cWatch worn on their wrist and returns directly to the service point, while the customer sees who is coming and the estimated waiting time on screen.
Customer
Employee
Business benefit
Shorter service wait times, lower walkout risk and higher conversion in project-based purchases.
How cWatch solves it
The customer checks the product on the virtual advisor and sees that it is not available in-store, but can be delivered home the next day. The customer scans the QR code, enters delivery details and completes the order on the spot with payment on delivery.
AI Assistant
Business benefit
Recovery of 20–40% of otherwise lost sales from out-of-stock situations.
How cWatch solves it
The associate requests specialist support directly from the wrist device and receives either immediate guidance or on-floor assistance from the right category expert.
Employee
Employee
Business benefit
Standardized advisory quality across all stores that reduces missed sales and improves conversion.
How cWatch solves it
At the pickup point, the customer enters the order number on the screen. The assigned associate receives the request instantly on their wrist device and prepares the handover, while the customer sees who is handling the order and the estimated pickup time.
Customer
Employee
Business benefit
Faster omnichannel fulfillment and better customer experience.
Results
What your peers are winning with cWatch right now
+3-8%
conversion uplift
+5-12%
basket value uplift
20-40%
recovery of lost out-of-stock sales
