Case study
7 min read
Sofie Vranckx, the store manager at AD Delhaize Wezemaal, has been leading the store for four years. Over time she has seen the challenges of a busy retail environment, where efficiency, customer satisfaction and time management are crucial.
To improve all three she introduced cWatch, which has made a significant impact on both customer service and team productivity.
Like many retail managers, Sofie faced the challenge of addressing customer needs quickly and keeping store operations smooth. Before cWatch the team relied on traditional methods to check product availability, respond to inquiries and resolve issues.
That usually meant sending someone to the cashier or walking back and forth through the aisles to check inventory, which led to delays, customer dissatisfaction and inefficiency.
Sofie introduced cWatch, a smart technology solution designed to streamline communication and problem-solving on the shop floor. With the watch, she can instantly connect with her colleagues, access information, and resolve customer issues without wasting time.
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cWatches
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With cWatch on her wrist, Sofie can reach any colleague at any moment, which speeds up decisions and task completion. It helps most when a customer needs immediate assistance or an employee needs a quick clarification — a question about a product gets answered without leaving the customer’s side.
The watch also collapses jobs that used to take several steps. A price check meant waiting while an employee walked to the cashier and came back to the aisle to confirm; now the whole thing happens in one movement, which cuts the waiting and improves the experience.
A price check answered on the spot at AD Delhaize Wezemaal.
By cutting out unnecessary steps, the team resolves customer queries much faster. What once required several employees and several steps takes a fraction of the time.
The whole shop floor saves time through the shift, so people focus on their own tasks instead of running around looking for answers.
Customers noticed the difference: quicker responses and faster service make the visit smoother and satisfaction higher.
The device was new at first, but employees adapted quickly and it has become a key part of the daily routine.
The implementation of cWatch at AD Delhaize Wezemaal has significantly improved store operations, making them faster, more efficient and more customer-focused.
With Sofie’s leadership the store has embraced technology that enhances performance, increases satisfaction, and sets a standard for high-efficiency retail management.
“cWatch is not only a big time-saver for me but also a valued aid for my shop floor colleagues. It expedites our processes, reducing waiting times and boosting overall efficiency. I see it’s a game-changer for us and for every high-paced retail environment.”
Sofie Vranckx
Store Manager, AD Delhaize Wezemaal
Clients
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