Étude de cas
9 min read
Facing communication hurdles in their expansive 2,504 m² store, Carrefour Market in Diepenbeek, led by franchisee Steven Willems, transitioned to cWatch. The move from cumbersome walkie-talkies and uncomfortable headsets to the intuitive cWatch system has revolutionized their team’s connectivity, comfort, and operational efficiency.
For a large supermarket like Carrefour Market Diepenbeek, seamless team communication is vital. Franchisee Steven Willems explained their journey: “The store is 2,504 m² in size, which makes communication between our people and our coworkers very important.”
Their previous attempts at finding the right solution had significant drawbacks. Walkie-talkies worked “reasonably well for the checkouts,” but the wired earpieces were a problem elsewhere: “In the store, where the cable always got in the way during tasks, it was more difficult.”
Headsets were “a tough experience, especially for the women. With hairstyles, the headset always pressed on their hair, and over time it became painful and annoying.” They were not targeted either: “With the headsets, we always sent general messages, which meant everyone heard everything.”
Neither system delivered the discreet, comfortable and efficient communication a dynamic retail environment needs.
“That’s why we chose to work with cWatch,” Steven Willems stated, emphasising how little training the switch took: “We didn’t need any advanced training to use cWatch. It’s just pressing one button, selecting a person, speaking the message – and you’re off. It’s really a child’s play.”
Watches are spread across the departments so each one is reachable, and every checkout employee wears one by default.
cWatch reaches specific people instead of broadcasting to the whole store, which makes communication more discreet, direct and faster.
A pause button lets an employee flag that they are on a break, with a 30-minute countdown that helps manage its length.
“One price, one service – everything included”: the SIM card that keeps watches connected even outside the store, continuous software updates and repairs.
cWatch in daily use at Carrefour Market Diepenbeek.
The adoption of cWatch brought immediate and tangible benefits. “The transition from headsets to cWatch went smoothly because the device is so easy to use,” noted Willems.
“A watch can be worn and tolerated by everyone” – a significant upgrade on the headsets and wired earpieces that came before.
Between the checkouts and the shop floor the exchange became much faster and more discreet, and staff no longer walk to the register for a simple query.
Faster internal communication translates straight into customer service that is much faster, which is crucial in a store this size.
When customers use the self-scanners, store staff can alert the cashier to pay closer attention, so monitoring potential shoplifting is more discreet and easier to track.
The fixed monthly fee covers every service and support. “If a watch breaks, it gets replaced or remotely fixed so we’re operational again.”
For Carrefour Market Diepenbeek, cWatch has addressed the critical need for an effective, user-friendly and comfortable communication system in a large retail setting. By enabling targeted, discreet messaging and offering practical features tailored to retail operations, it has improved efficiency and customer service, and significantly enhanced the daily working experience for employees.
Steven Willems’s experience highlights the value of a system designed with the end-user in mind. cWatch has proven to be the reliable and fair-priced solution Carrefour Market Diepenbeek was searching for.
“It’s simply more discreet and convenient, and for my employees, that’s a huge advantage.”
Steven Willems
Franchisee, Carrefour Market Diepenbeek
2,504 m²
Sales floor
Covered by one connected team
25
cWatch devices
At least one in every department
Clients
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